(资料图片)
Image Source: Visual China
BEIJING, June 20 (TMTPOST) — Pop Mart set up its first pop-up store in the United States in South Coast Plaza on Saturday.
The company’s toy series, including MOLLY, DIMOO and SKULLPANDA, are receiving great feedback from local consumers.
Chinese toy maker Pop Mart is expanding its business operation into the United States after entering the UK and New Zealand earlier this year. This is the first time for Pop Mart to set up offline channel in the United States.
South Coast Plaza, located at the West Coast of the United States, is the biggest shopping mall in California and the third biggest in the country. The mall has many international top brands as well as young and indie brands.
It is reported that the pop-up store adopts warm and bright colors that match the style of the brand. The pop-up store was very popular among consumers as many lined up to get into the store. During its stay in the mall, many of Pop Mart’s toy collections are displayed at the pop-up store and are for sale. The store also sells the limited SKULLPANDA collection, which attracts attention from local fans. The MEGA series has also been very popular and was sold out on the launch day.
“The United States is the most important market for the toy industry. Its consumer market has great potential and influence on the toy industry,” Wen Deyi, President of Pop Mark Global, said. “The pop culture in the United States has great influence globally. Young people here pay more attention to personal expressions.”
Before expanding its business in the United States, Pop Mart explored the market through offline exhibition, cross-border e-commerce and local agents.
